48 Hours in Forte dei Marmi: A Chic Weekend in Tuscany’s Riviera

Tucked between the Apuan Alps and the Tyrrhenian Sea, Forte dei Marmi has long attracted discerning travellers seeking a refined escape on the Tuscan coast. Known for its golden beaches, glamorous beach clubs, designer boutiques, elegant trattorias and lively market squares, it is the crown jewel of the Versilia region. Whether you are drawn to its artistic heritage or its relaxed luxury, this seaside town is ideal for a summer weekend away.

Below is a carefully curated itinerary for 48 hours in Forte dei Marmi, showcasing where to stay, dine, explore and unwind.

Day 1: Arrival, Art and Aperitivo

08.00 – Flight from London

Take a morning Ryanair flight to Pisa International Airport. Fly into Pisa and drive 30 minutes to Forte dei Marmi

12.00 – Check in at your hotel

Tuscany and the area surrounding Forte dei Marmi is renowned for its artistic scene, a new hotel opened recently called La Serena.
With just 30 rooms and suites, this stylish retreat is full of character. The hotel doubles as a living gallery space, with art by both established and emerging artists throughout, many created during on-site residencies. Sculptures, installations and vibrant canvases are found in the garden, bar, restaurant and lounge areas. It offers free bikes to all guests, so getting around is easy.

13.00 – Lunch at Gilda Beach Club

Cycle along the scenic beachfront path to Gilda, one of Forte dei Marmi’s best-loved beach clubs. A favourite of locals and Milanese regulars, Gilda offers a front-row view of the sea and a menu of perfectly prepared seafood. Choose a shady tent and enjoy spaghetti alle vongole or grilled seabass with a glass of chilled white wine.

16.00 – Visit Carrara’s Marble Quarries

In the afternoon, head inland to Carrara, a town famed for its pristine white marble. Used by Michelangelo and Canova, Carrara’s marble is part of Italy’s cultural fabric. A guided visit to the quarries or the museum offers a fascinating glimpse into centuries of artistic tradition.

20.00 – Dinner at La Serena

Return to La Serena and ease into the evening with a cocktail in the garden, followed by dinner in the hotel’s al fresco restaurant. Expect a seasonal, locally inspired menu and a wine list featuring regional labels and hidden gems from across Italy

Day 2: Gallery-Hopping, Beach Clubs and Dancing

10.00 – Morning in Pietrasanta

Start the day with a short drive to Pietrasanta, a beautifully preserved town with a deep artistic soul. Known as ‘Little Athens’, it has long been a magnet for sculptors and painters. Its cobbled streets are lined with contemporary galleries and concept boutiques. Be sure to visit the Piazza Duomo, often filled with open-air installations, and the Museum of Sketches for insight into the creative process of artists who work with local marble.

13.00 – Return to the beach

In the afternoon, return to Forte dei Marmi and spend time at one of its exclusive beach clubs. Each features elegant white tents instead of umbrellas, offering shade and privacy along with attentive service. Order a spritz and enjoy the laid-back glamour that defines the Forte experience.

18.00 – Aperitivo in town or at La Serena

As the sun begins to dip, join the early evening promenade and enjoy aperitivo in one of the town’s historic cafés. Alternatively, retreat to your hotel bar for a quieter setting.

21.00 – Night at La Capannina di Franceschi

End the night at La Capannina, one of the oldest nightclubs in Europe, still run by the Guidi family. With a history dating back to 1929 and a clientele that once included Grace Kelly and Frank Sinatra, it remains the beating heart of Forte dei Marmi’s social scene.

Day 3: Sunday Markets and Coastal Snacks

10.00 – Forte dei Marmi Sunday Market

Cycle to the main square where the weekly Sunday market takes over with stalls selling handmade linens, homeware, luxury clothing and some of Italy’s softest cashmere. It is the perfect place for a souvenir or a stylish find to take home.

12.00 – Snack at Da Valè

Take a pit stop at Da Valè for its iconic mini focaccia. Golden, warm and deliciously salty, they are best eaten by the handful.

13.00 – Final swim and check-out at La Serena

Take a final swim or relax by the pool before checking out. The journey to Pisa Airport takes just half an hour, making for a smooth and stress-free return.