Visit Forte dei Marmi: The Understated Tuscan Seaside Escape with Serious Style

Forte dei Marmi isn’t showy, and that’s exactly why the well-heeled crowd keeps coming back. This coastal town in northern Tuscany has long been a summer sanctuary for Milanese families, discreet celebrities, and anyone who prefers timeless elegance over tourist traps. Think golden beaches, tree-lined cycle paths, and boutique-filled backstreets you’ll never want to leave.

Whether you’re plotting a long weekend or a full summer escape, here’s your guide to making the most of Forte dei Marmi – including the chicest boutique hotel in town.

Things to Do in Forte dei Marmi

Cycle Like a Local
The best way to get around Forte dei Marmi? By bike. A dedicated beachfront cycle path runs the full length of town, and most locals cruise around on pastel-hued bikes with baskets. Don’t miss the Piazza Marconi market (Wednesdays and Sundays), where you’ll find everything from handmade sandals to designer cashmere.

Beach Clubs & Barefoot Glamour
Forte’s famous bagni (beach clubs) are a must. These aren’t just places to swim – they’re institutions. Book a cabana at Bagno Piero or Bagno Santa Maria, settle into a sun lounger, and prepare for long lunches of grilled fish and chilled rosé, served right to your seat.

The Aperitivo Hour
Evenings in Forte dei Marmi follow a reliable rhythm: stroll, sip, repeat. Start at Caffè Principe with a Negroni or Spritz, then wander to Fratellini’s for plates of crudo or perfectly al dente spaghetti alle vongole.

Where to Stay in Forte dei Marmi

If you’re wondering where to stay in Forte dei Marmi, La Serena is one of the town’s best-kept secrets.

This stylish boutique hotel is a dream for interior design lovers. Every corner is packed with creativity, from the curated modern art and sculptures by in-house artists to the sculptural seating and gingham-lined parasols that dot the garden. Art isn’t just decoration here – it’s part of the experience.

The design-forward vibe continues into the bar and restaurant, where exquisite dishes are served alongside a cocktail menu you’ll struggle to pick just one from. Downstairs, there’s a statement wine cellar that’s as beautiful as it is well-stocked.

Guests at La Serena also have access to a fleet of classic and electric bikes- ideal for exploring Forte dei Marmi’s charming streets or breezing down to the beach for a sunset stroll. Once you’ve zipped around town on an e-bike, you’ll wonder how you ever travelled any other way.

Planning Your Trip to Forte dei Marmi

Between its leafy cycle paths, iconic beach clubs, and effortless Italian glamour, Forte dei Marmi is the kind of destination that keeps calling you back. Whether you’re here for the food, the fashion, or simply the feeling, one thing’s clear: staying somewhere like La Serena lets you experience it all – beautifully.